Beirut, Lebanon, October 2014. The Ministry of Public Health with the support of Mrs. Lama Tammam Salam, the wife of the Prime Minister launched from the Grand Serai the 2014 National Breast Cancer Awareness campaign entitled: ‘She reminds you of everything…Remind her of the Mammography’. The campaign was launched in collaboration with Roche and the support of the Lebanese Order of Physicians, Order of Pharmacists, order of nurses, syndicate of hospitals, other scientific societies and the National Breast Cancer Committee.

The campaign chose to adorn the Grand Serail with the pink color where ribbons were hanged inspiringly on the courtyard’s Olive trees labeled ‘trees of hope’ while thousands of pink balloons were released in honor and appreciation of all women who underwent mammography last year and as an encouragement for women to do the same this year. The support for the cause this year was reflected by the commitment of men in spreading awareness about the disease to get the word out and support women in their lives.  Breast cancer is traditionally thought of as a "woman’s issue" and- by and large, it is. Yet that doesn’t mean a breast cancer diagnosis only affects women. In reality, men are also impacted by the disease, whether it’s their spouse, sibling, relative or friend who’s battling it.

The nation-wide awareness campaign is set to run for three months enabling women to gain access to discounted mammography exams which will remain available till end of December 2014. Participating private hospitals and medical centers across Lebanon will reduce their mammography fees to L.L. 40,000 whilst government hospitals will offer free mammograms during the entire phase of the campaign.