Media Release

The move to the bigger set-up comprising of the training centre is in alignment with the company’s commitment to continuous education and contribution to the constantly changing and developing healthcare industry in the region.

· The new customer training centre is the latest in Roche's series of training centres, built according to global certified standards. It would allow healthcare professionals from the region to undertake sessions aimed at enhancing their knowledge on medical value, quality control and accreditation. 

· Since the set-up of the company in Middle East in April 2012, RDME has trained over 8000 healthcare professionals and employees on over 70 topics, through 572 specialized programmes. 

Dubai, United Arab Emirates, 22 March 2016: Roche Diagnostics Middle East FZCO inaugurated, on Tuesday 22nd of March, their new facility in Jafza-Jebel Ali, comprising of a new state-of-the-art training centre which would provide advanced training to healthcare professionals in UAE and the Middle East. The ceremony was attended by key senior delegates from Jafza, Roche, and key business partners in the region who welcomed the addition of Roche’s latest training facility.

The launch of this world-class, fully equipped training centre is yet another standing proof of the company’s commitment to continuous education, and furnishes a strong opportunity to share knowledge while leveraging from Roche’s IVD expertise in the region.

Following the launch of RDME online academy in 2014, this world class new facility takes the concept of knowledge sharing at RDME to a new level, signaling RDME’s keenness to serve the healthcare industry, which ultimately results in better patient care and strengthens RDME’ leadership as a trusted partner in in-vitro diagnostics.

Moritz Hartmann, General Manager, Roche Diagnostics Middle East inaugurated the new training centre saying, “Roche aims to provide innovative and reliable solutions to achieve fast and accurate results for best patient care. We recognize the key role played by our healthcare professionals in accurate diagnosis and testing of a disease, for a patient, at the right time and place. And in such fast-changing dynamic industry, the launch of this new centre showcases our commitment to deliver the highest standards, and our eagerness to continuously share the knowledge of the latest advancement in in-vitro-diagnostics, which comes in alignment with our long-term strategic vision of growth in the region.”

Ibrahim Mohamed Aljanahi, Deputy CEO of Jafza and Chief Commercial Officer expressed during the ceremony, “Jafza has always supported customers and provided them with the finest facilities. RDME is one of the best companies in Jafza in the healthcare sector and has achieved outstanding results since the establishment of its regional office four years ago. We are confident that the new RDME office at Jafza One will add value to their business and help achieve further growth; and through the facilities, space and advanced technology, reinforce its position in the Middle East markets.” He also thanked RDME for their contribution to the national economy as the healthcare sector is witnessing a remarkable local and regional boom and an increased demand for high-quality medical services and world-class healthcare facilities.

RDME continues to serve as a hub in the Middle East, with a strong presence in 16 countries in the region, and more than 400 employees from 39 nationalities.

About Roche Diagnostics Middle East (RDME):

RDME has taken the unprecedented move of being the first IVD Company to have a Management Centre and a logistics hub in the Middle East. RDME has extended its ownership of the entire supply chain, quality control and customer support all the way into the centre of the region. This base of operations reinforces the commitment to global Roche standards and is driven by a full team of vastly experienced specialists offering a complete portfolio of services. With this regional empowerment, RDME has moved its leadership and decision-making closer to its customers and distributors. These investments allow Roche Diagnostics Middle East to develop from being a supplier into becoming the preferred IVD partner for its customers.

RDME offers a complete portfolio of services in 16 countries: UAE, Saudi Arabia, Iraq, Iran, Qatar, Kuwait, Bahrain, Oman, Yemen, Syria, Jordan, Palestine, Lebanon, Egypt, Libya and Maldives. For more information, please visit www.roche-middleeast.com

About Jebel Ali Free Zone (Jafza)

Jebel Ali Free Zone (Jafza) is one of the world’s leading free zones. It is the region’s most efficient logistics hub, located between a top container terminal (Jebel Ali Port) and a top international airport (Al Maktoum International Airport), providing the best in multi-modal connectivity. Jafza is a leading driver of Dubai’s non-oil trade. In 2014 the Free Zone has generated trade worth USD 96.5 billion.

As the leading business hub of the Middle East, it focuses on long term customer relationships and fosters alliances with global investors by providing them with world class infrastructure duly supported with quality driven value added services and incentives, enabling them to avail huge business opportunities in the region, in the most efficient way.