Dubai, UAE, 02.09.2014
Roche Media Academy – Engagement through Knowledge
Dubai, UAE, September 2014: Roche UAE launched a new initiative Roche Media Academy with an aim to equip selected healthcare journalists in UAE with accurate information and understanding of how a particular disease affects the lives of patients.
The first session focused on Lymphoma. A lecture about the disease, its symptoms, importance of early diagnosis and treatment options was presented by Dr. Nameer Al Saadawi, Consultant Hematologist, Division Head, SKMC. Journalists also had an opportunity to listen to presentation about Personalized Healthcare and Roche’s Commitment to Saving Lives from Cancer, which was delivered by Slobodan Nedeljković, Head of Medical Management Center, Roche Middle East.
In 2015 it is planned to organize 4 educational sessions with the focus on most critical healthcare topics for media representatives in the UAE.