Media Release

Dubai, 06.09.2021

Roche Diagnostics appoints new General Manager for the Middle East

  • Guido Sander, seasoned diagnostic industry leader at Roche, to succeed Harald Wolf as General Manager 

  • With over 20 years of experience in developed & high growth markets, Sander to support healthcare transformation across 16 markets in the Middle East





Dubai, UAE, 6 September 2021: Roche Diagnostics Middle East FZCO today announced the appointment of Guido Sander as General Manager for the Middle East. 


Guido Sander has spent over 20 years with Roche around the world and last served as Head of 11 high-growth markets across Asia Pacific (APAC) where he led a diverse team of more than 950 employees, serving 2.3 billion people and positioned Roche Diagnostics as a market leader in APAC region. 


Guido Sander will succeed Harald Wolf, who has retired after serving the company for over 30 years, in driving business growth and addressing customer and patient needs in the Middle East. He will work towards supporting the transformation of healthcare in the region through long-term partnerships. 


We are delighted to welcome Guido Sander in his new role as General Manager for the Middle East. Guido has been passionate about helping countries improve access to healthcare and address unmet medical needs through our innovative diagnostics solutions. He is also a genuine people leader and I am very confident that he will further drive better health outcomes across the Middle East.” said Bernard Colombo, Head of Europe, Middle East and Africa, and Latin America (EMEA-LATAM) at Roche Diagnostics.




It is an honor to take on this role. The healthcare sector in the region has been on a steady upward trajectory, owing to the leadership’s continuous effort in creating superb infrastructure as well as access to the latest in-vitro diagnostics. We will continue to support the region by working with our network of partners towards enhancing the quality of healthcare across the public and private sectors, and a continued patient-centric approach”, said Guido Sander, General Manager, Roche Diagnostics Middle East FZCO.
Guido Sander's comment on appointment as General Manager
Guido Sander Guido Sander


Guido Sander joined Roche in 2002 as Strategic Project Manager in Mannheim, Germany. He has held various leadership positions at Roche Diagnostics across the EMEA-LATAM and APAC regions, including General Manager of Portugal and India respectively, before assuming his former role in 2016. 


About Roche Diagnostics in the Middle East (RDME):

RDME has taken the unprecedented step of being the first IVD Company to have a Management Centre in the Middle East. RDME has extended its ownership of the entire supply chain, quality control and customer support all the way into the centre of the region through the appropriate channels. This base of operations reinforces the commitment to global Roche standards and is driven by a full team of vastly experienced specialists offering a complete portfolio of services through the appropriate channels. With this regional empowerment, RDME has moved its leadership and decision-making closer to its customers and distributors. These investments allow Roche Diagnostics Middle East to develop from being a supplier into becoming the preferred IVD partner for its customers. 


RDME offers comprehensive expertise through the relevant and appropriate channels in 16 countries: UAE, Saudi Arabia, Iraq, Iran, Qatar, Kuwait, Bahrain, Oman, Yemen, Syria, Jordan, Palestine, Lebanon, Egypt, Libya and Maldives. For more information, please visit


For more information, please contact:

Zena Risheg

Corporate Communications and Digital Manager - Europe, Middle East, & Africa

Roche Diagnostics Middle East FZCO

[email protected]


Stephanie Tasrini

Account Director

GCI Health Middle East

[email protected]